1 – Hotness: how often do you have to update the content?

Several times a week: 5 points
Once a week: 4 points
Once a month: 3 points
Once every two-three months: 2 points
Less: 1 point

2 – Business criticality: is the topic related to the organisation core business?

Yes, totally: 5 points
Yes, somehow: 3 points
Not really: 1 point

3 – Popularity: what percentage of the visits does it attract?

80% or more: 5 points
60-79%: 4 points
50-59%: 3 points
20-49%: 2 points
0-19%: 1 point

4 – Content owner credit: can the person or team in charge of updating the content be trusted (received proper training, keeps content up to date, is expert of the field, etc.)?

Yes: 1 point
Not really: 3 points
No: 5 points

5 – Technical reliability: is the portion of content part of a trusted technical plateform allowing for instance content management or automated check-ups (error pages, broken links…)?

Yes: 1 point
No: 3 points

The score can then be applied section by section throughout the website map using one color per score level. This way you get a visual overview of the critical zones on which review efforts should focus. Or this can be used on a specific section you found time consuming, to find out which part you should really spend time on. You could also try to compare hottest colours with sections you actually spend the most time on, to see of they match.